Taylor Swift’s Eras Tour book has made a huge impact, selling 814,000 copies in just two days. This amazing number puts it as one of the top-selling books in a single week since book sales started being tracked in 2001. The only book to sell more in this period was Barack Obama’s A Promised Land, which sold 816,000 copies. But Swift’s book had a shorter sales time as it went on sale on Black Friday, counting only two days of sales before the tracking week ended on Saturday.
The book is only available at Target, and the store reportedly ordered 2 million copies of the 256-page hardcover, priced at $39.99. It is listed as a product from Taylor Swift Publications and was not published by a traditional publishing house.
Swift is also seeing big sales for the vinyl and CD versions of her album The Tortured Poets Department: The Anthology, which was released at the same time as the book. While we will know the full sales numbers later, early reports suggest the album could sell around 388,000 units in the first week.
Swift’s fans quickly bought up vinyl copies at Target stores, leading to many stores running out of stock. While vinyl was hard to find, the CD and book were available more easily as the weekend went on.
